How We Shop: The Megatrends & Merchandising Genius That Helped Shape American Retailing
by Louis E.V. Nevaer

How We Shop identifies—in an incisive, readable, journalistic style illustrated with archival illustrations and commissioned photography— the technological developments that have shaped ten major trends that have made impacts on retail in the United States. Through an examination of these megatrends and case studies about the merchandisers of genius who leveraged these developments the social history of American retailing is established—and foreshadows what the future holds.

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